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Annual Report 2010 - 2011 now available |
A year in review |
New logo
Eleven years ago we introduced a logo that, we felt, represented the core objectives of an Ombudsman – that of providing focus and clarity. The elements that we used at that time were a blurry square and a magnifying glass. These elements, when put together, depict the Ombudsman looking at the facts with a magnifying glass. As the Ombudsman does this, the blurry square becomes sharply defined and a new colour of clarity is created. As our office has undergone considerable growth and change, we decided that it was time to update our look and the way we present ourselves to the wider community. Our publications area worked with the Ombudsman to revise our logo. The new logo is a more contemporary interpretation of our old logo and continues to represent our core objectives of providing greater focus and clarity. Instead of using the blurry square, we are using the 'O' of the Ombudsman as the visual graphic element to be scrutinised and magnified. We are still looking at the facts with a magnifying glass, but as the magnifying glass focuses on 'O' we see things in better focus and with greater clarity. |
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